Create a Chatbot: Platform vs Custom Development

Nikita Borisenko
CEO of Loqos AI
October 23, 2023
Chatbots have become increasingly popular as a powerful tool for automating business processes, transforming customer interactions, and enhancing operational efficiency across various industries. They offer solutions for automating customer support communication, e-commerce sales, and employee interactions, among other use cases. This automation frees up human resources within our teams, allowing them to focus on more complex challenges within the business.

When it comes to integrating a chatbot, businesses have two primary options: developing a custom bot from scratch or using a no-code platform. In this article, we will explore the key differences between these approaches.

Platform-Made Bots: Affordable and Fast

Platform-made bots, created within user-friendly interfaces like Tidio, Intercom, or Botpress, offer convenience without the need for extensive coding knowledge. They provide quick deployment, making them ideal for businesses in need of immediate chatbot solutions. Drag-and-drop functionality simplifies bot creation, allowing businesses to define intents, craft answers, and build logical connections swiftly.

However, these platforms come with limitations. They lack adaptability for unique needs, restricting functionalities such as integration with CRMs, internal systems, HelpDesk, and easy connection to different channels. Platform-made bots struggle to evolve with the complexity of business requirements.
Tidio interface

Ease of Use: No coding expertise required for rapid deployment.

Affordability: Generally cost-effective, suitable for budget-conscious businesses.

Pre-designed Templates: Ready-made templates available for common use cases.


Limited Customisation: Restricted functionalities, challenging to meet unique business requirements.

Scalability Issues: Struggles to adapt to complex or evolving business needs.

Dependency: Limited control over updates and enhancements.

Custom-Made Bots: Smart and Flexible

Custom-made bots offer a personalised and powerful alternative. These bots utilise open-core frameworks, allowing businesses to connect libraries, integrate language models, and implement tailored features. They are more flexible and intelligent, adapting to the specific needs of a business. Custom bots can integrate with any chat platform, connect with internal software, and learn from users’ interactions, ensuring a seamless and personalised user experience.

While custom bots require more time and expertise for initial setup and deployment, they offer unparalleled benefits in terms of customisation, scalability, user experience, and data security.


Tailored to Your Needs: Fully customisable, aligning with specific business requirements seamlessly.

Scalability and Flexibility: Adaptable to evolving business demands, ensuring continuous optimisation.

Enhanced User Experience: Personalised interactions foster customer engagement and loyalty.

Data Security: Greater control over data privacy and security measures.


Development Time: Requires more time and expertise for initial setup and deployment.

Investment: Higher upfront investment compared to off-the-shelf solutions.

What to Choose?

The choice between platform-made and custom-made chatbots boils down to your business needs. For small businesses with lower volumes of requests and a limited range of products or services, platform-made bots may suffice. However, medium-sized or enterprise-level companies with unique and diverse needs require custom-made chatbots.

Investing in tailor-made chatbots unlocks limitless possibilities, ensuring that your chatbot not only meets but exceeds your business objectives. This provides your marketing, HR, and support teams with the flexibility and innovation needed to succeed.